As EVP at MerchantAdvantage, one of my responsibilities is to analyze multiple shopping cart technologies before integrating storefront data into our Channel Management system.

This is an essential process as it ensures that an online merchant’s data is compliant with our data transport system from which we easily distribute data into various marketing channels, such as shopping comparison sites, comparison shopping engines, marketplaces, such as Amazon, Shop.com and Underbid, and other unique marketing channels such as m-commerce sites, such as iSave.com, mPoria.com, mShopper.com, and review and coupon sites, such as PowerReviews.com and MyCoupons.com.

As I do this, I have established 3 points of analysis to make the process as reliable as possible. As technology changes, and new marketing outlets emerge, I think it is important for each merchant to look at their shopping cart infrastructure and analyze the ease of portability of their data into other systems in order to keep ongoing marketing integration “surprise-less”.

Merchants should perform this type of analysis in between the busy season; let’s say before or after March – ergo after the holiday season and before the summer rush. My suggestion is that a technical person should compile a list of questions to ask their shopping cart vendor, in order to ensure that the online merchant fully understands the “power” and “limitations” of their shopping cart technology and how it allows the online merchant to utilize many other software technologies to help the online merchant grow their business.

To begin, here are some definitions to consider – just so we understand each other.

Portability: A shopping cart’s capacity to integrate into a totally disparate system without losing product data impact.

Data Impact: The scale of impact that product data has functioning independently within an online merchant’s or marketed outside of an online merchant’s website. Product data contained within a an individual shopping cart, and website, may have “high impact” on marketing — as product descriptions, manufacturing names, pictures, pricing, and general marketing is robust and current.

However, if incorrectly formatted and mapped to an outside “software system”, the robust product data will have a “low impact” if it is taken out of its current shopping cart technology infrastructure and put on/within a marketing. In order to maintain product data’s “high impact” it is essential to ensure that the original data is mapped to correspond to the required elements of a marketing channel. This might include updating and creating: varied coding requirements, dropping/eliminating symbols, dropping/eliminating line breaks, adding varied prices and inventories levels, changing pictures and product names, and updating marketing descriptions.

An example of something that can cause “low impact” data on marketing channels is a shopping cart’s capacity to output a “new” product file on a scheduled basis, without encoding or symbols. This type of “new and daily export” yields usable data and not blank columns, or duplicate columns, in a data feed to marketing feed, that then will be rejected.

Marketing Outlet or Channel: A separate system used to market product data and drive sales into an online merchant’s site or on another site on behalf of the online merchant.

Marketplace: A marketing channel where the purchase is made outside of the cart and orders are fulfilled by the merchant. The order may be processed by the marketplace or the merchant, but the merchant is somewhat invisible during the view and ordering process. Examples would be Amazon.com, Shop.com, and Underbid.com.

CSE: Comparison Shopping Engine, a.k.a. Comparison Shopping site. This is a marketing channel where the goal is to drive a consumer back to your shopping cart to complete the purchase there. CSEs may charge the merchant a pay-per-click pay-per-lead or commission from all sales referred by the CSE to the online merchant, such as couparison shopping sites do.

Parent /Child Relationship, Options: Many products have options associate with the product before a final purchase is made, i.e., size, color, etc. This is especially true with clothing. These options show up on web pages and the website directs the consumer to select certain options related to a product before the consumer proceeds to checkout. This is great when the purchase happens on the merchant’s website, but how does an online merchant handle all of these options when exporting data to marketing channels and having to deal with a myriad of taxonomy and mapping issues as they relate to each marketing channel?

To answer this, the online merchant must assess:

1. the origination point of the data within their shopping cart technology

2. the options available to access the date therein

3. portability issues (i.e. ease of output and export)

…ultimately forcing the online merchant to analyze how the data is stored in its rawest form in the original database.

Just because a shopping cart technology can export data does not mean that that data is exported in the “form” that you need it exported. For instance, some shopping cart technologies export feature creates new line items for each option; some may create a field with every possible color/size possibility, while others do not.

Essentially shopping cart technologies, while trying to “play well with other,” simply do not and export features inherent in many shopping cart technologies are not designed to sync easily with the many requirements that are essential to working with marketing channels.

This lack of syncing of data is why we created MerchantAdvantage – to make the communication between systems seamless – and is the NUMBER ONE BREAKING POINT for online merchants to work with, and integrate with, systems and marketing channels out side of the their shopping cart technology.

So what should an online merchant be asking themselves to work effectively and efficiently with marketing channels and other systems out side of their shopping cart technology?

Remembering the definitions I outlined above, here are the questions I ask of online merchants about their shopping cart technology before transporting their data to ensure that we have the same “highest impact” data on/within marketing channels. I would be glad to do it with any online merchant, just give us a call at MerchantAdvantage, or you can do it on your own.

5 Questions to ask about your company data & company to see if your shopping cart is portable:

1. Where will this data be used to market? Marketplaces, CSEs, other marketing channels?

2. Is there a unique identifier for each product that stays the same all of the time?

a. Is that unique number for joined products (options) referenced in all joined products (i.e., do child products reference parent – see definition above)?

3. Are there Product URLs and Image URLs? And do they work?

4. Are there encoded characters, ASCII Characters, Line-breaks, or data anomalies?

5. Can any product data export process be automated?

a. Is the location to where exports are updated and pushed to always available on the internet

b. Is the location updated on a scheduled basis that parallels your shopping cart technology cart updates and changes?

5 Questions to ask to see if your portability is optimized:

1. Is each piece of necessary data stored in separate fields or columns, i.e., manufacturer, manufacturer part number, or availability, and not all clumped together in one general description.

Special Note: Some marketing channels require this data in different orders and formatting unique to their marketing channel.

2. Are the marketing descriptions sensible and concise, containing all important data at the front of the description (within first 100 characters)?

Special Note: descriptions can be indexed/searchable and are usually trimmed to the first set of 100 characters.

3. Is the “Cost Field” present in the export?

Special Note: Adjustments to the “Pricing” and “Marketing” fields may be made at any time of the product data dispersion process.

4. Do the unique identifiers match competitors’ unique identifiers?

Special Note: Consumers will and can see your items when viewing competitors’ products on CSEs.

5. Does my data meet all of the requirements of each requested marking channel that I am trying to get/feed to?

Special Note: Each marketing channel requires different types and formats of data delivery.

Okay, now what?

My suggestions:

1. after each question has been answered and each possible point-of-failure has been addressed then you can move onto the planning and process of into which marketing channels you want to work with and feed your product catalog data.

2. You have taken the most important step of data feed integration and marketing, namely understanding what your shopping cart technology allows you to do and not to do and, most important, understanding what you need to do to make sure that you create and market the “highest impact” data to your marketing channels.

3. Integration is ready to be achieved.

Good luck and if you would like to make your life a lot simpler, give us a shout at MerchantAdvantage, we would be glad to work with you, and start feeding and having fun with over 100 marketing channels, cost effectively, with the most uptime, least surprises and zero technician’s heart attacks!!

Happy Holidays!

– Chip Arndt

chip@eTaildTail.com

chip@merchantadvantage.com



By: Chip Arndt

About the Author:

Content supplied by Articlesbase.com

The virtual market has arrived and with the growing number of online stores, it seems like the trend is here to stay. Unlike real time stores, one does not need to invest heavily in virtual stores, and so even small business owners find the deal lucrative. Virtual stores are easy to create and manage, which has added immensely to their popularity. Depending upon the investment that a business owner would like to make, both in terms of time and money, one can create a virtual store for the business.

The convenience that these virtual stores offer to the online shopper cannot be matched by real time stores. The ease of begin able to compare several different manufacturers of a product and then purchase it online, along with having it delivered to your door step is indeed  magnetic. While initially buyers were skeptical of products that they saw online and not in reality, over the years, online dealers have established a gold reputation for themselves, which has added to an increase in online shoppers. Most online stores offer money back guarantees, much like real time stores, which takes away the fear of being cheated from the prospects mind. Almost all commercial ventures today understand the growing importance of E commerce, and virtual stores are the gateway of commercial activities on the internet.

Though having concluded that virtual stores are convenient to both the seller and the buyer, it is a know fact that simply setting up a virtual store is not the answer to increasing online sales. In fact, despite adopting extremely sophisticated advertising and quality products, it is a fact that for every online transaction that is completed, almost four times as many are deserted. Apparently putting up several payment gateways and adopting highly developed shopping cart software does not seem to seal the deal either. These techniques work at only drawing the prospects attention and moving towards a possible sale. However, despite these efforts, it has been estimated that on an average 75% of shopping carts are abandoned before the deal can be closed. It is no wonder then that abandoned shopping carts are considered the biggest ‘bane of ecommerce’. 

An abandoned shopping cart is an incomplete transaction, which the prospect deserts before the final deal is sealed. Since the ultimate goal of all E commerce activity is sales, of course a conversion left half way is extremely damaging to the business. Businesses that operate online spend huge sums of money to setup a commercially viable virtual stores and are then aghast at the large number of abandoned shopping carts. Therefore, one can safely conclude that as important as setting up a virtual store, is decreasing abandoned shopping carts so that the sales maybe increased.

The solution comes in a two phase package. First is, understanding the reason why the percentage of abandoned shopping carts is so high, and the second phase is ensuring that these hurdles and problems are done away with.

Reasons for shopping cart abandonment:-

1) Shipping cost – Over 72% of prospects who leave the deal half way through, do so due to the high shipping cost that the site charges. The advantage of shopping in the convenience of ones home is definitely attractive to the customer, but is marred by high cost of delivery. Also since shipping charges are as a rule not refundable, prospects are deterred from closing the deal.

2) Competition comparisons – One of the major attractions of online shopping is begin able to easily compare several manufacturers of similar products, so as to choose the most feasible deal. It has been observed that 61% prospects move on to greener pastures and abandon their shopping carts midway, when they find that the competition has more to offer.

3) Second thoughts- While initially taken in by the product and its cost, at the time of final payment, 51% of online shoppers abandon the shopping cart due to second thoughts. Wanting to think over the deal a little more, these prospects are likely to simply abandon the shopping cart and maybe come back later for the purchase. It is also a fact that 96% of browsers never return to a site even if they did buy something from that site.

4) Decide otherwise- While second thoughts do leave some room for a comeback, there are 56% prospects that choose items but give up the idea of buying them completely while going through the process of the ultimate purchase. They may decide that the item is not required or not as attractive that they had thought before.

5) Collective cost of products – While shopping, prospects tend to pick up several products and dump them in their shopping carts. On finally viewing the total cost of these products, 43% find them too high and therefore completely abandon the shopping cart that they had selected rather than go through the items again.

6) Length of check out process- 41% buyers abandon shopping carts because they find that the time required for the final check out is too lengthy. Irritated by the time that the check out process is taking, these buyers despite being committed to the deal simply abandon the shopping cart and move on.

7) Personal information for check out process- There are several website that seem to go on and on asking the prospect to give their personal information for the final deal to go through. Irritated by this, 35 % buyers tend to leave the cart and move away from the final transaction.

Registration process- There are several sites who have a pre requisite to register before the final buying process can be undertaken. 34% buyers decide that they would rather abandon the shopping cart than register for the site. 

9) Complicated check out process- Confused by complicated check out process 27% buyers decide to give up buying the product(s) online rather than try and figure out how the system works.

10) Reliability of the site- Cautious about the site’s authenticity and reliability, 31% buyers decide to not go through with the deal despite having started it. The fear of begin cheated online is much more than being cheated in the real world, since it is much easier to disappear in the virtual world.

Having nailed most of the reasons for abandoned shopping carts, the next phase involves finding solutions for these problems.

Solutions for shopping cart abandonment:-

1) Quick downloads- It is crucial for the sale to meet its final transaction that the web page does not take too long to download. On an average the shopper will not give your site more than 10 seconds to download. It is therefore important that the web page is not filled with images and that the graphics if any, are compressed for easy downloads.

2) Easy navigation – If the buyer wanted to solve a jig saw puzzle, a games site is what he/she would be visiting. Keep navigation and links of the website clear and simple. Golden rules like a right hand index, links to the buy tab and home page on all sub pages and pastels backgrounds should never be overlooked. Over decades people have come to expect certain tabs at certain spots on a website and not finding them there, tends to make the prospect move on.

3) Short sale routine – There are many sites that go on forcing a sales pitch on the prospect despite the customer already begin sold to the idea. Allow the client to buy the product as soon as he/she is convinced. Close the deal quickly, so as to not allow time to the prospect to rethink. For this it is important that the journey between the sales pitch and the payment gateway be as short as possible.

4) Lay down facts – Do not allow grey area to creep into your sales pitch. State the facts about the product in clear black and white terms. The price, the shipping cost, the availability and other such facts must be laid down in simple and clear terms to the prospect, so that it does not come as a shock later.

5) Offer attractions – If you find that the customer is leaving the site without purchasing what was placed in the shopping cart, step in with an attractive offer, which may be introduced via a pop up window. This works very well in cases where the prospect is half sold to the idea and just needs a bit more cajoling to undertake the final transaction.

6) Avoid distractions – Do not place banner ads or other similar distractions on your shopping cart. While the prospect is having a look at the product(s) you do not want to distract him/her. It is therefore very important that you do not fall into the trap of allowing other sites to take your prospect away by letting a small blinking advertisement break the shopper’s concentration.

While there are several other tips that help increase conversion rates for commercial websites, the basic essence of each trick is to add to the shopping experience of the customer. It is imperative that problems and solutions both be figured out from the client’s point of view. Be it a real time store or a virtual one, the customer is the final and most crucial link of the sales process and therefore must be kept happy at all given times.



By: Justin Pinkus

About the Author:

Content supplied by Articlesbase.com

Oscommerce is one of the leading and widely used ecommerce software. Any web server with PHP or MySQL would support its execution. This software is very popular among the online shoppers due to its user-friendliness and can be easily customized to meet up diverse business requirements. As oscommerce uses PHP, it has made it highly interactive shopping cart software. Because of PHP, information retrieval and online databases amalgamation has become a lot easier.

Over than 1, 90,000 software developers and shop owners from all over the world are working towards making it better and efficient. Thousands of oscommerce online shops can be found on World Wide Web providing live shopping pleasure to its users. It leads to better web traffic and shopping experience.

Advancements in oscommerce has occurred which has made it simple to be installed, maintained and administer the web content. Also oscommerce software can be modified to meet up different needs of the customers. Oscommerce is well-matched with all different versions of PHP laced with strong backend. When this software is customized, it can very well support many categories at once and many images can be used as well along with high-end backend functions for easy integration. Direct dealing with clients’ emails and managing/using newsletters can be also done through oscommerce.

Invoices can be printed and statistics related to the products and customers could be checked easily. The software maintains many languages and currency exchanges according to the present exchange rate. Decision regarding information to be shown on product listing page can be taken with ease.

It has many benefits like maintenance of online accounts, supports the customers’ address book, administers website and so on. Oscommerce also has temporary shopping cart for guest visitors. It enables quick search for products customer is looking for with product details, pricing and other relevant information. If a customer purchases any product he/she can make offline payments through money orders, cheques or offline credit processing.

One can handle heavy visitors’ traffic with oscommerce solutions increasing the profit percentage. The reason why open source solutions are popular is, it is free and gives much needed security to the websites on which it is being used. Its features can be easily viewed online so that using it becomes convenient. Tax functions, website set-up, payment, shipment of products and so on are the extra features available in oscommerce. People from different fields can utilize oscommerce as it adjusts with needs of different businesses.

Copyright © 2008





By: spinxwebdesign

About the Author:

Content supplied by Articlesbase.com

Owning and operating an online store is now easier then ever. Thanks to the development of many software programs, just about anyone with some basic computer knowledge can manage a busy online shopping site and still have time for the important things in life. This is shown with the oscommerce software setups that are now available to people all over the Internet.

Oscommerce, which is short for open source commerce, is a powerful tool in the online store arena. Using PHP and Apache, this software integrates all of the tools that one needs to operate an online store. This is a vast improvement over the older methods where the stores could only be operated by a person with technical knowledge. With oscommerce you have the opportunity to manage the store without having the knowledge that comes with technical issues.

Oscommerce software is a free to use setup. This has made the distribution of this software vast and just about any online store that you find on the Internet today uses oscommerce in one form or another. Most often you will find that the oscommerce software that is being used is customized in some way. This is the beauty of oscommerce software. There is no kind of limitations when it comes to using the software.

Most of the customization issues have to do with how and when you add inventory to the store that you own. This is one of the major points that most of the stores like to see because that is usually the most difficult part of the entire process. Adding inventory to a store is difficult because there is the issue of uploading pictures as well as the specific information about the item that you are adding. With the customization there is the matter of being able to bulk upload such information in one easy to use form without a lot of knowledge and time being expended.

It is very simple to customize the oscommerce software. The software itself comes with detailed instructions on how you can make the program work for you in the proper way. All you really need to do is make sure that you read all of the instructions correctly and of course make sure that your web hosting company is compatible with the oscommerce software. There has been a rash of web hosts that have come onto the scene that have not been keeping up with the many updates to oscommerce software. For this reason they will not work with the program and this is something that you should be asking ahead of time to ensure that you are not getting the short end of the stick.



By: Gordon Petten

About the Author:

Content supplied by Articlesbase.com

Social Bookmarking is a significant thing for your online shop! And here I’m going to tell you why.

No visitors – no sales. You own a web-shop (or even many web-shops) and you want it to be profitable. There are several thing, on which it depends: hosting, design, prices, payment methods, additional services etc. One of the most important thing is your web-shop RANK in search engines. Yes, exactly rank helps your site to be easily found by potential customers. The higher rank of your shop, the higher it is in the list of searched information between other (including competitive shops) web-pages. Usually, customers look through only 1-2 first pages for needed shop and you must do everything to be on those first pages! High rank of your online shop helps to increase your traffic – to get more visitors (read – potential customers). That is what you need!

How make your rank higher? It is easy to answer but not so easy to do. Of course, it’s search optimization (SEO). And an important part of SEO is Social Bookmarking.

Social bookmarking is a way for Internet users to store, organize, share and search bookmarks of web pages. In a social bookmarking system, users save links to web pages that they want to remember and/or share. Many social bookmarking services provide web feeds for their lists of bookmarks, including lists organized by tags. This allows subscribers to become aware of new bookmarks as they are saved, shared, and tagged by other users – Wikipedia.org

Social bookmarking is a powerful tool in promoting your web store. The more people bookmark you shop, the more value it will get for search engines and the higher rank it has. It also gives your site more exposure. Your web-shop rank depends on quantity of links to your site on other sites. The fact is that links from social sites are more trusted than from commercial one (by Internet users and also by Google and Yahoo). But there is one “but” – social bookmarking by itself is quite time-consuming. Make bookmarking of your site easily and fast!

There are a lot of services designed to reduce the time and effort needed to socially bookmark a website. I’ll shortly tell you about one of the best. It is unique solution which will let your customers to bookmark your site: any your product, category or page into social favorites / bookmarking services – Social Bookmarks Supercharged osCommerce Module

Here are the most important Social Bookmarking Module Benefits for your online business:

- very simple way to bookmark your site

- your visitors promote your website – for you, without you

- increase link popularity – Improves SEO results in long run

- multiple design templates out of the box

Module Features:

- flexible bookmarks pane position suitable for any store design: choice from multiple predefined layouts are available

- turn on or off any bookmarking service

- support of all most popular bookmarking services – 120 out of the box and adding constantly

- support of Advanced SEO for osCommerce

- improves SEO results in long run

The goal of the Module is to help you to get more visitors, higher rank and, as a result, increase your sales. Don’t miss this opportunity and download free trial version here http://www.magneticone.com/store/oscommerce.modules/social.bookmarks.supercharged…oscommerce.module

Successful bookmarking!



By: Martin Wann

About the Author:

Content supplied by Articlesbase.com

You can spend hundreds or even thousands of dollars a year hiring a company to create and manage your website and online shopping cart. As a start-up business, you may not have the money to do this. Even if you’re not a start-up business, you might not want to spend the money to do this. The great news is that you don’t need to spend this money to have a website that looks like a million dollars. With a little insight and some hard work, you can create your online cart to help your business be a successful online entity – and osCommerce is just the community to help you do so. How and why?

Collaboration and Contribution

First of all, osCommerce is based on the concept of open source software. This means that the software, codes and everything you need to set up your website and online cart is shared right on the site.

There is a section on the site called contribution. In this section, people who have designed codes to do various things on their websites “contribute” the code to the group so that others who use osCommerce can use it for their sites as well. There are thousands of contributions already on the site ranging from themes and packages to images, checkout modules and shipping modules.

It doesn’t stop there, however. The beauty of the contribution network is that people can take the codes that people have posted and tweak or alter them just enough to meet their individual needs. Rather than having a designer who sells a set code that the consumers cannot alter, the idea behind open source code allows each individual to alter the code to meet their needs which ultimately results in constant improvements in the developed code.

Community

osCommerce would not succeed without the sense of community involved in it. Along with the contributions, osCommerce has an active forum where members can ask and give advice as needed with other members. For example, if someone has designed their site but don’t seem to be getting the business, they can post a request for feedback on their site. Members of the forum then look at the site and give suggestions for improvement. Additionally, when someone is trying to set up a specific feature on their site, they can go to the forum to see if anyone has done so previously. That way they don’t have to necessarily start from scratch when it comes to designing the code for the features they want on their osCommerce site.

Customization

It is possible to take the osCommerce template, add in your product or service descriptions, set up your payment options and go live. It’s quick and easy and will get your site running in no time and it will look okay.

Anyone who has had a e-commerce site, however, will tell you that you’ll need to go a step further to make your website look great and be successful. The osCommerce templates are customizable so that your site looks like your site. You can change the images, colors, borders… whatever you need to change to make the theme of the site match what you’re selling. So, when you sign on to osCommerce to be your online shopping cart, your signing on to have a site that fits your style, not just a cookie-cutter type site that easily and quickly fills in your product or service without consideration of “what” you’re actually selling.

Customer Service

osCommerce is also already set up to give you the tools you need to have an e-store with great customer service. You can choose which features to include on your site, but you don’t have to design the features from scratch which is a great benefit if you don’t have the technological background to build an e-commerce site from nothing. Some of these features include the ability to set up customer accounts which allows your customers to keep track of their orders, save their shopping carts, receive emails notifications about their orders, browse best seller lists and find out what customers doing similar searches have purchased.

Carts and Gateways

osCommerce also supports ten gateways for accepting payment which will allow your site to be versatile and open to a wider range of customers. So, even if you’re a small business and don’t have your own credit card accounts you can still accept payment from a variety of gateways allowing you to compete with “the big guys”.

Even if your business isn’t worth a million (yet) you don’t have to let your customers know that. You can make your site look like a million with the features found on osCommerce.



By: Myles OReilly

About the Author:

Content supplied by Articlesbase.com

Search engines like Google, Yahoo!, AOL, and others are used by Internet users to find the information or products they are interested in. When a user searches Google’s search engine on www.google.com (or the relevant local/national google server [e.g. www.google.com.ua for Ukraine]), ads (also known as creatives by Google) for relevant words are shown as “sponsored links” on the right side of the screen, and sometimes above the main search results.

AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Google’s text advertisements are short, consisting of one title line and two content text lines. Advertisers specify the words that should trigger their ads and the maximum amount they are willing to pay per click. – Wikipedia.org



Now if you are Store Manager for osCommerce user you can create separate Google AdWord ads for EACH product in your store with the help of Mass AdWords Product Ads. It is an addon for this osCommerce Store Manager application, providing you friendly windows interface to create your AdWords campaigns in time, eliminating possible problems.

If you own a large store with hundreds or thousands of products it’s quite complicated to make an advertisement for every product, which would include manufacture name, product name, price, etc. A separate person would have to do this, and she would’ve done it for days. With Mass AdWords Product Ads you can make ads for all of the products in your store automatically, creating hundreds or thousands of ads or just select one or few products. When people search on Google using one of your keywords, your ad will appear next to the search results. Now your advertising is going to be even more efficient!

 

Let’s say a customer is looking for MP3 Player Sony NWZ-A815 Walkman. Enter this inquiry “Sony NWZ-A815 MP3 Walkman”. Searching for this product on Yahoo! he gets the following results: 

 

Buy Sony NWZ A815

Sony NWZ A815 on Sale Save on MP3 Players.

www.company1.com

 

Sony NWZ A815

Buy now – $89.96 only!

www.company2.com

 

Buy Sony MP3 Accessories Online

High quality and cheap prices. Buy Mp3 & Accessory now!

www.company3.com

It’s quite clear that the second advertisement will be chosen, as it coincides the most with customer’s inquiry. So the customer won’t have to waste his time clicking on other advertisements. Mass AdWords Product Ads chooses the most exact keywords, which most accurately coincide with the inquery. It greatly decreases cost per click, usually higher competition concerns more general, popular words.

Mass AdWords Product Ads offers you wide range of features and advantages you will benefit from: 

 … This addon allows you to create separate ads for each product in your store – you can create separate ads for each product, including product name, model, price, manufacturer, store name and more then 20 other macros right into the ad. 

 … This tool automatically finds proper keywords for each product – you have control over keyword selection process, including product variables only (product name, product model, product manufacturer (and other product-specific fields) only – for laser-targetted campaigns), keyword matching options (broad match, exact match, phrase match) and more.

 … It gives you the opportunity to create multiple ads for each product by template – you can use built-in predefined templates or add your own ad templates! Just create multiple ad variations for each product and let AdWords Optimizer find out the ones, which work best for you automatically. 

 … Another feature of Mass AdWords Product Ads is the ability to preview which ads will be created. Before you generate anything – you can preview and disable ads, which you think won’t work for any reason.

Actually Mass AdWords Product Ads has even more to offer. This addon allows you to create laser-targeted advertisement and economize on context advertising. It saves your time, attracts more customers and increases your sales. Most operations are automated. All you need to do – make only key decisions. Better targeted and relevant ads bring more sales and more profits. Save your time – let the professionals do some work for you!

Already got interested and want to know more details? osCommerce Manager Addons



By: Martin Wann

About the Author:

Content supplied by Articlesbase.com

If you have an online store based on osCommerce with a lot of products in many categories, and you are spending more than few minutes everyday updating your products, then you may gain benefit from the Store Manager for osCommerce. It is cost-effective software to manage osCommerce-based online stores.

Store Manager for osCommerce is a multi-language software to manage your online store.

You get:

multiple osCommerce stores management

products, categories, attributes, manufacturers and orders management

quick and easy osCommerce products import/export including product attributes, manufacturers, taxes, categories, additional fields

smart and easy pricing for many products at once

easy product navigation, quick search, advanced filters

quick product, order, customer search etc

advanced reporting tools, including more then 20 reports out of the box

and much more

You can manage osCommerce store much faster and more effectively – import / export products, change product quantities, availability, backup your store, automatically re-size your product images while uploading etc. Hundreds of additional features are included in Store Manager for osCommerce to simplify typical and more advanced tasks. For example, SmartPrice Feature makes price changes for multiple products very smart, quick and easy. Advanced Reporting Tools show most popular products, most profitable products, products viewed, products purchased, customer orders total etc. And you can even design your own reports by any criteria. All changes you made are applied to your store immediately, no synchronization, no delayed updates – it all live.

Store Manager for osCommerce also provides multiple stores management, you can manage many stores at once and quickly switch between your stores. And all this right from your desktop computer. To know more about the software, see the screenshots, check out online flash presentations, or if you are in a hurry, just download Store Manager for osCommerce and try.

oscommerce-manager.com

Maybe you’ve realized that the e-commerce system you’re using just doesn’t do things in the way you want them done. Without Store Manager for osCommerce adding and managing your products itself can be a chore. In fact, the default version of osCommerce really only offers a very rudimentary product template that many users feel the need to customize. And customisation is one of the most valuable aspects of osCommerce. That’s why the developer created the Store Manager for osCommerce that will help you to successfully manage your osCommerce-based online store.

Store Manager for osCommerce is very easy and intuitive software and can be effectively used by NON-IT professionals. Everything you need for your effective and easy work with products, customers, orders, pricing and other store data is there – is in the software.

Do you have a comment or question about this software or other osCommerce topics? Speak out in the Support Forum oscommerce-manager.com/forum



By: Martin Wann

About the Author:

Content supplied by Articlesbase.com

The aspiring small-scale entrepreneur wanting to go global and online from a small regional business would invariably need a website the website needs to be functional, accessible and attractive so as to encourage the potential customers. The php-shopping cart is the need of the hour – regardless of whether the potential customer wants to add, update or delete from the list. The php cart should ideally be familiar to the potential customers.on the internet considering that the customer would opt for a familiar option rather than striving to learn a new system. The more effective php cart needs to have a textual message on each page which could be an intimation to the user as to the number of items present in the php shopping cart and on clicking on the message the customer would gain access to the number and details of items in the php shopping cart.

Creating A Php Shopping Cart

The creation of a php-shopping cart is surprisingly simple and when done with precision it could translate into a highly effective and universally accepted php-shopping cart. The details of the stocks are predictably stored in the database and the only information required from the patient which would in turn need to be stored is none other than the id of each product that has been added to the php shopping cart. The php-shopping cart is accessible and there are a variety of ways of reaching it – the most popular being the clicking on a link or by clicking on the ‘add to cart’ option on the product page. In the event of the php-shopping cart being arrived at using the link on the product page – ‘add to cart’ – the need of the hour is undoubtedly to update the products in the php-shopping cart before the display of a new product range.

It is not uncommon for the php-shopping cart to have more than one of a kind of any particular product, which could be compiled, and it is not advisable to list the number of products of a particular kind in the php-shopping cart. There is a commonality between the links to ‘delete’ or ‘add’ a product to the php-shopping cart. The customer could well have the option of updating the products in the php shopping cart – manually! The php shopping cart is seldom empty and if it is an appropriate message needs to be flashed to the effect. This is one aspect of the php-shopping cart, which can scarcely be negotiated

The Traits Of A Php Shopping Cart

The traits of a successful PHP shopping cart is predominantly that of – having the requisite information sent to cart. The php-shopping cart has the ability to locate and execute a high compliance php-shopping cart. The php-shopping cart has the inherent ability to call an external php file to say the least. The most popular of the options available is none other than the ability to pay by ‘pay pal’ the php-shopping cart then is a boon when used judiciously and history when ignored!



By: David

About the Author:

Content supplied by Articlesbase.com

Have you ever wondered how to optimize your osCommerce web shop? If yes, modules will greatly suit your needs. Many useful modules for osCommerce has been developed to help you in this regard including shipping and payment modules and numerous general function modules designed to enhance the functionality of your store.

Submitting osCommerce product information to the shopping comparison search engines such as Froogle, Google Base, Yahoo Shopping, Shopping.com, ShopZilla, BizRate, Edgeio.com, mySymon.com can be a daunting task for many merchants and managing the data feeds across many comparison sites can get very time consuming. There is a module, which simplifies the standard osCommerce multiple-page checkout procedure by combining all steps of the checkout process in one and the same page. It provides full support for login, registration, shipping and payment methods.

There are modules which can largely increase the website page rank. One of them can make it simple to import products in your osCommerce store without using the web interface. It allows you to create a CVS/XLS file that can be easily uploaded trough the web administration part of the catalog.

Updating product and category data in standard osCommerce based websites is extremely time consuming. You must open each product “one by one” just to update prices, inventory status, edit product names, change meta tags or even to simply update product photographs. Imagine how much time it would take for you to do a simple task such as changing product prices across an entire category within your osCommerce web shop. Now imagine a more complex task of updating not only prices for your products, but also product names, descriptions, urls & stock status. You’ll spend for this too much of your time! That’s why developers created modules to simplify and to make faster your tasks with your osCommerce online store.

Payment Modules give the store owner a way to interface with several established companies for credit card processing, as well as a few methods that simply store information on the local server for off-line processing. There are also modules available for handling cash, money order, and check payments, which do not involve an external merchant.

In addition to the default modules that come with osCommerce, there are many additions available for other merchant vendors. Here you will find a list of the most popular osCommerce modules and a short description of what they do http://www.magneticone.com/store/oscommerce.modules

Easy and intuitive osCommerce modules is time saving solution for you. osCommerce modules automate tasks for you without need for additional programming or formatting.



By: Martin Wann

About the Author:

Content supplied by Articlesbase.com