Tech Anorak

Search engines like Google, Yahoo!, AOL, and others are used by Internet users to find the information or products they are interested in. When a user searches Google’s search engine on www.google.com (or the relevant local/national google server [e.g. www.google.com.ua for Ukraine]), ads (also known as creatives by Google) for relevant words are shown as “sponsored links” on the right side of the screen, and sometimes above the main search results.

AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Google’s text advertisements are short, consisting of one title line and two content text lines. Advertisers specify the words that should trigger their ads and the maximum amount they are willing to pay per click. – Wikipedia.org



Now if you are Store Manager for osCommerce user you can create separate Google AdWord ads for EACH product in your store with the help of Mass AdWords Product Ads. It is an addon for this osCommerce Store Manager application, providing you friendly windows interface to create your AdWords campaigns in time, eliminating possible problems.

If you own a large store with hundreds or thousands of products it’s quite complicated to make an advertisement for every product, which would include manufacture name, product name, price, etc. A separate person would have to do this, and she would’ve done it for days. With Mass AdWords Product Ads you can make ads for all of the products in your store automatically, creating hundreds or thousands of ads or just select one or few products. When people search on Google using one of your keywords, your ad will appear next to the search results. Now your advertising is going to be even more efficient!

 

Let’s say a customer is looking for MP3 Player Sony NWZ-A815 Walkman. Enter this inquiry “Sony NWZ-A815 MP3 Walkman”. Searching for this product on Yahoo! he gets the following results: 

 

Buy Sony NWZ A815

Sony NWZ A815 on Sale Save on MP3 Players.

www.company1.com

 

Sony NWZ A815

Buy now – $89.96 only!

www.company2.com

 

Buy Sony MP3 Accessories Online

High quality and cheap prices. Buy Mp3 & Accessory now!

www.company3.com

It’s quite clear that the second advertisement will be chosen, as it coincides the most with customer’s inquiry. So the customer won’t have to waste his time clicking on other advertisements. Mass AdWords Product Ads chooses the most exact keywords, which most accurately coincide with the inquery. It greatly decreases cost per click, usually higher competition concerns more general, popular words.

Mass AdWords Product Ads offers you wide range of features and advantages you will benefit from: 

 … This addon allows you to create separate ads for each product in your store – you can create separate ads for each product, including product name, model, price, manufacturer, store name and more then 20 other macros right into the ad. 

 … This tool automatically finds proper keywords for each product – you have control over keyword selection process, including product variables only (product name, product model, product manufacturer (and other product-specific fields) only – for laser-targetted campaigns), keyword matching options (broad match, exact match, phrase match) and more.

 … It gives you the opportunity to create multiple ads for each product by template – you can use built-in predefined templates or add your own ad templates! Just create multiple ad variations for each product and let AdWords Optimizer find out the ones, which work best for you automatically. 

 … Another feature of Mass AdWords Product Ads is the ability to preview which ads will be created. Before you generate anything – you can preview and disable ads, which you think won’t work for any reason.

Actually Mass AdWords Product Ads has even more to offer. This addon allows you to create laser-targeted advertisement and economize on context advertising. It saves your time, attracts more customers and increases your sales. Most operations are automated. All you need to do – make only key decisions. Better targeted and relevant ads bring more sales and more profits. Save your time – let the professionals do some work for you!

Already got interested and want to know more details? osCommerce Manager Addons



By: Martin Wann

About the Author:

Content supplied by Articlesbase.com

If you have an online store based on osCommerce with a lot of products in many categories, and you are spending more than few minutes everyday updating your products, then you may gain benefit from the Store Manager for osCommerce. It is cost-effective software to manage osCommerce-based online stores.

Store Manager for osCommerce is a multi-language software to manage your online store.

You get:

multiple osCommerce stores management

products, categories, attributes, manufacturers and orders management

quick and easy osCommerce products import/export including product attributes, manufacturers, taxes, categories, additional fields

smart and easy pricing for many products at once

easy product navigation, quick search, advanced filters

quick product, order, customer search etc

advanced reporting tools, including more then 20 reports out of the box

and much more

You can manage osCommerce store much faster and more effectively – import / export products, change product quantities, availability, backup your store, automatically re-size your product images while uploading etc. Hundreds of additional features are included in Store Manager for osCommerce to simplify typical and more advanced tasks. For example, SmartPrice Feature makes price changes for multiple products very smart, quick and easy. Advanced Reporting Tools show most popular products, most profitable products, products viewed, products purchased, customer orders total etc. And you can even design your own reports by any criteria. All changes you made are applied to your store immediately, no synchronization, no delayed updates – it all live.

Store Manager for osCommerce also provides multiple stores management, you can manage many stores at once and quickly switch between your stores. And all this right from your desktop computer. To know more about the software, see the screenshots, check out online flash presentations, or if you are in a hurry, just download Store Manager for osCommerce and try.

oscommerce-manager.com

Maybe you’ve realized that the e-commerce system you’re using just doesn’t do things in the way you want them done. Without Store Manager for osCommerce adding and managing your products itself can be a chore. In fact, the default version of osCommerce really only offers a very rudimentary product template that many users feel the need to customize. And customisation is one of the most valuable aspects of osCommerce. That’s why the developer created the Store Manager for osCommerce that will help you to successfully manage your osCommerce-based online store.

Store Manager for osCommerce is very easy and intuitive software and can be effectively used by NON-IT professionals. Everything you need for your effective and easy work with products, customers, orders, pricing and other store data is there – is in the software.

Do you have a comment or question about this software or other osCommerce topics? Speak out in the Support Forum oscommerce-manager.com/forum



By: Martin Wann

About the Author:

Content supplied by Articlesbase.com

sexyanimal228 asked:


Its called Miva Merchant and I just found it but I wanted to know if its any good?

Content supplied by Yahoo Answers

jedd asked:


I would like to consider a few other shopping cart/ecommerce solutions before i use oscommerce.Anybody reccommend any?There is 1 very popular 1 that a lot of shops use and i like the look of but im not sure what it is.

Content supplied by Yahoo Answers

enescu2001 asked:


I am building a website where I will be selling different products. Please provide some tips that could help me in putting together a great website.
Thank you!

Content supplied by Yahoo Answers

sweechess asked:


I have a website that needds it keywords updated to be more relevant. Does anyone know how to do this? I have an oscommerce based admin. Please be specific.

Content supplied by Yahoo Answers

sam.woolner asked:


So I need a Linux account and for my SSL to be on the same server as my web domain.
Any help appreciated.
Can you answer if you know for a fact that it works please, perhaps if you are already running oscommerce from it, as my hosting company supports php but other issues that i have mentioned prevent it from working.
Thanks

Content supplied by Yahoo Answers

The Internet has become a popular place to do business. Now that there are several options available to everyone, everywhere, the need for viable options is imminent. Likewise, companies offering their services online, whether exclusively, or in conjunction with their traditional means of operation, need ways to quickly and efficiently do business, while making sure their customer information is safe and secure. This is why it has become necessary to find an OsCommerce solution.

OsCommerce is an online solution for E-Commerce that is currently under ongoing development by the open source community. This means that it is continually worked on by those in the industry who understand its need and are able to experiment to find out the best solutions. Through the open source community, information is shared in order to provide optimal assistance toward solving both common and uncommon problems that may arise. It also allows store owners to set up, run, and maintain their online solutions with little to no effort, which enables them to concentrate more on the business aspect than the technical issues.

The best part of OsCommerce is that it is free. There are no licensing fees or costs involved, which is often one of the most attractive characteristics of open source solutions. OsCommerce combines open source solutions together to provide a free and open E-Commerce platform, which includes the PHP web scripting language, a stable Apache web server, and the MySQL database server. This scripting language is powerful and the server fast, which allows for more seamless transactions to take place.

There are no restrictions or special requirements with OsCommerce, and it is, therefore, able to run on any PHP enabled web server, along with a variety of supported environments. This broadens the spectrum for OsCommerce to work on several operating system environments and in multiple situations.

OsCommerce began in 2000, and has now matured into a solution that is currently powering a wide variety of online shops around the globe. The services it offers are helping business owners in many ways, and are making it easier for them to concentrate on keeping their business up and running, while serving a constantly growing number of customers on a daily basis. It has also made it easier for potential customers to find businesses, and to purchase products and services more quickly and efficiently. It is serving both the business owner and the customer in ways that will only help E-commerce get better.



By: Sam Laziz

About the Author:

Content supplied by Articlesbase.com

Duke asked:


Besides miva merchant, genuine answers only please.

Content supplied by Yahoo Answers

neil l asked:


I currently have a all flash website and am in the process of building a oscommerce site to place my merchandise section in so it will be more readable by google. I have about 1000 items already listed on the flash side admin. Does anyone know how to direct os commerce to pick up all my items I already listed so I don’t have to redo them all over on the oscommerce admin? Thanks in advance.

Content supplied by Yahoo Answers