1st, the jargon.
Back link: this is often where a website links to your website; i.e. Website X has a link pointing to your site, therefore your web site incorporates a back link from Website X
One-way link: where solely site X links to your website, but your website will NOT link to web site X
Reciprocal link: where 2 sites have swapped links so they each link to each different
Anchor text: the text/description that’s associated along with your link on the back link site.
Page rank: Google’s proprietary system for assigning a price (from one-10 where ten is best)  to the combined number and the quality of back links pointing to your site. Typically abbreviated to “PR”
Search Engine Results Page (SERP): we use the terms “SERPs” to consult with the search engine results page, and therefore the position of a website on it. Thus if a web site includes a SERP of 3, it means that for a explicit keyword search it seems on page three of the results. Note that some folks use SERP to sit down with the position on the page, thus {that a} SERP of 3 might also mean the positioning appears at #three on the first page.

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Thus, what will it all mean?
In the net selling world, Page Rank means that a lot. Increasing a website’s PR is one amongst the major foci of on-line marketing.

The goal is to get as high a PR as doable for your site. PR is measured by a proprietary algorithm belonging to Google. What Google will is live the standard of the site linking to your site. How does it do that? By measuring, amongst different things, that web site’s PR. There is additionally proof {that the} degree of relatedness of content is also important. If you website is an e.g. Realty web site, then a back link from a website dealing in scuba gear could not be value a lot of to you. But back links from sites that have good PR and are connected to you (e.g. by trade or by region/location) are well worth pursuing. By increasing the amount and quality of links pointing to your site, over time you’ll increase your PR.

Note additionally that many alternative engines conjointly use back links as half of their SERP algorithm. Some could not be as refined as Google, but many measure the quantity of back links in their index and use this as part of how they rank your website under a explicit search.

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So how do I improve my Page Rank?
Firstly, build sure your site has smart quality content. Build other sites and their owners wish to link to you. Then get out on the internet and start creating propositions to other web site owners in related fields.

Ideally, you’ll get links from sites that have the next Page Rank than yours, but this is not invariably possible. What you must hunt for are sites that:
Have smart content
Are relevant or connected to your web site
Have some Page Rank already (i.e. not complete new)
Also, older domains may do better than newer domains

Some of the do nots.
Be cautious of FFA (Free For All) sites; often these does one no smart and can really do you damage as they have a tendency to be viewed as spam sites by some engines.
Don’t “spam” your anchor text; make it relevant and do not overload it with keywords or repetitions.
Vary your anchor text. Use completely different variations or re-writes of anchor text on different sites.
Make positive the page where your link will be placed has been indexed by the search engines. If it’s not been indexed (or can’t be for whatever reason) then you will not get any benefit from it.
Make sure {that the} pages you place links on have limits to the quantity of links listed. Single figures are ideal, however not continually possible.

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